Introduction
In the Amazon advertising space, AI-powered campaign management has surpassed manual optimization. This article presents a real case study demonstrating how AI advertising campaigns help sellers reduce ACOS (Advertising Cost of Sales), increase revenue, and provides detailed analysis of the strategies implemented and their effectiveness.
I. Significant ACOS Optimization Results
Prior to implementing the DeepBI advertising solution, the client's ACOS metrics were consistently high, with some campaigns reaching 155.28%.
However, after adopting DeepBI, ACOS performance improved dramatically. Through its ACOS control strategy and keyword focus strategy, DeepBI successfully stabilized ACOS within the merchant's target range, delivering substantial advertising cost savings while improving return on ad spend (ROAS).
ACOS Control Strategy: This strategy centers on precise advertising budget allocation control. Leveraging DeepBI's powerful analytics capabilities, we dynamically adjust bidding strategies based on historical performance data and real-time metrics to ensure maximum efficiency from every budget dollar. Through granular bid adjustments in $0.1 increments, we maintain high visibility while maximizing cost efficiency.
Keyword Focus Strategy: This approach not only improved advertising conversion rates but also effectively reduced ACOS. The system continuously monitors high-cost keyword conversion performance, ensuring budget concentration on the highest-potential keywords. When adjusting bids for high-converting keywords, the system employs a conservative approach with a maximum single adjustment limit of $2 to prevent unnecessary advertising overspend.
Performance Results:
- Following DeepBI implementation, ACOS gradually decreased and stabilized
- Real-time data from the past 30 days, 7 days, 3 days, and 1 day shows consistent ACOS optimization, significantly outperforming legacy campaigns
II. Substantial Revenue Growth
- Through DeepBI's precision targeting and optimization strategies, total advertising revenue increased by 46.39%
- Revenue generated by DeepBI advertising campaigns represents a significant portion of total sales
III. Competitor ASIN Discovery and Advertising Performance Enhancement
DeepBI enables sellers to identify highly relevant competitor ASINs, creating additional advertising exposure opportunities that drive significant sales growth.
Competitor ASIN Acquisition and Addition Strategy: DeepBI intelligently identifies competitor ASINs highly relevant to client products, expanding advertising reach and visibility.
Search Term Competitor ASIN Addition Strategy: Through search term report analysis, relevant competitor ASIN keywords are added to expand advertising exposure scope.
Performance Results:
- DeepBI generated 641 and 534 ASIN traffic units for the client
IV. Additional Intelligent Optimization Strategies
DeepBI offers multiple intelligent strategies for comprehensive advertising optimization:
- Automated Keyword Addition Strategy: Intelligently adds high-potential keywords based on market trends and consumer behavior
- Automated ASIN Addition Strategy: Automatically identifies relevant ASINs and incorporates them into advertising campaigns
- Budget Modification Strategy: Real-time budget adjustments based on advertising performance to ensure efficient operation
- Inventory-Budget Adjustment Strategy: Dynamic advertising budget adjustments based on inventory levels to prevent resource waste
V. Summary
In this case study, DeepBI utilized ACOS control and keyword focus strategies to help the client optimize ACOS from 155.28% to 42.13% within one month, achieving nearly 300% advertising cost savings and 46.39% revenue growth. With its precise algorithms and efficient optimization capabilities, DeepBI serves as a powerful tool for Amazon sellers seeking to enhance advertising effectiveness.
Whether you're an emerging startup or an established seller focused on operational excellence, DeepBI can help you discover the optimal advertising approach for your business. We look forward to partnering with you to explore your next growth opportunity.
