Introduction
In the Amazon marketplace battleground, do you often find yourself caught between the dilemma of high sales and low ACOS? This article presents a real case study demonstrating how DeepBI implements precise strategies to help sellers break through bottlenecks and achieve a win-win situation between sales growth and cost control, illuminating the path for your e-commerce journey!
I. ACOS Optimization: DeepBI's Stability and Excellence
After implementing DeepBI, this customer's ACOS stabilized within the optimal range of approximately 10%, achieving high return on investment and consistent advertising performance.
ACOS Control Strategy: The core advantage of this strategy lies in the precise management of advertising budget allocation. Leveraging DeepBI's deep analytical capabilities, it dynamically adjusts bidding strategies based on historical data and current performance, ensuring that every dollar of budget generates maximum returns. Through fine-tuning bids with precision down to $0.1 increments, it strives to maximize cost efficiency while maintaining high advertising visibility.
High-Performance Keyword Strategy: This strategy not only significantly improved advertising conversion rates but also effectively reduced ACOS. The system tracks and analyzes the conversion performance of high-cost keywords in real-time, ensuring advertising budget is precisely focused on the most promising keywords. When adjusting bids for high-converting keywords, the system adopts a conservative approach with single bid adjustments not exceeding $2, preventing unnecessary increases in advertising costs.
Performance Results:
- The ACOS trend chart for the most recent week demonstrates DeepBI's stable and exceptional performance.
II. Significant Sales Growth
Sales generated from DeepBI advertising campaigns account for a substantial portion, with some reaching 100%.
Data Highlights:
- After the customer implemented DeepBI on December 17th, total advertising sales increased by over 151.20%.
- Precise targeting and optimization strategies enhanced product visibility.
III. Competitor ASIN Discovery and Advertising Performance Enhancement
Through its competitor ASIN discovery strategy, DeepBI precisely identified numerous relevant competitor ASINs for the customer and incorporated them into advertising campaigns, significantly boosting advertising impressions and creating more sales opportunities.
- Competitor ASIN Acquisition Strategy: DeepBI intelligently identifies competitor ASINs highly relevant to the customer's products, expanding advertising reach.
- Search Term Competitor ASIN Addition Strategy: By analyzing search term reports, relevant competitor ASIN keywords are added to expand advertising exposure.
Performance Results:
- DeepBI generated over 1,000 ASIN traffic units for the customer.
Advertising impressions increased by 196.48%, successfully capturing competitor traffic.
IV. DeepBI's Additional Powerful Features
DeepBI offers various intelligent strategies for comprehensive advertising optimization:
- Automatic Keyword Addition Strategy: Intelligently adds high-potential keywords based on market trends and consumer behavior.
- Automatic ASIN Addition Strategy: Automatically identifies relevant ASINs and incorporates them into advertising plans.
- SKU Pause Strategy: Automatically pauses related SKU advertisements when product inventory is insufficient or products are about to be delisted, avoiding ineffective spending.
V. Summary
In this case study, DeepBI helped the Mexico marketplace customer achieve a win-win situation between ACOS and sales through ACOS control strategy, high-performance keyword strategy, and competitor ASIN discovery strategy:
- ACOS stabilized at approximately 10%.
- Total advertising sales increased by 151.20%, with advertising impressions rising by nearly 196.48%.
DeepBI is not a templated tool, but rather a truly intelligent advertising system that adapts to needs and continuously optimizes. The next breakthrough achiever could be you.
