ACOSSalesAutomation

DeepBI Case Study:Advertising Optimization for the Lighting Industry

DeepBI Team

DeepBI Team

AI Specialist

2025-11-184 min read
DeepBI Case Study:Advertising Optimization for the Lighting Industry

This case study highlights how a lighting brand regained control of its Amazon advertising and restored profitability with DeepBI. By shifting their campaigns onto DeepBI's AI-driven system, the seller replaced scattered, loss-making ads with a clean, data-led structure that consistently pushed budget toward high-converting traffic. As performance stabilized, ACOS dropped to roughly 20% and weekly sales more than tripled—showing how DeepBI helps brands scale sustainably, not by spending more, but by spending smarter.

Many Amazon sellers face the same challenge — rising ACOS, ineffective ad spend, and low traffic quality.

In this case study, you'll see how DeepBI's AI-powered optimization turns these challenges into measurable growth and profitability.

1. ACOS Optimization

Initial Challenge

Before joining DeepBI in May, the seller's ACOS reached 384.02%. Ads were losing money, the budget could not be controlled, and the store was in jeopardy.

Initial ACOS Challenge

DeepBI's Solution

  • Automated Keyword Expansion: DeepBI analyzed market trends and user search behavior to automatically identify high-converting keywords relevant to lighting products. By expanding the keyword portfolio with precision, ads became more targeted, driving higher-quality traffic and increasing the likelihood of conversions.
  • Automated ASIN Targeting: AI precisely identified and targeted competitor lighting ASINs, integrating them into ad campaigns. This captures competitor traffic effectively, reaching high-intent buyers who were actively searching for similar lighting solutions.

Results

Since integrating with DeepBI in June, the seller's ACOS has steadily declined and stabilized at around 20%. After seeing initial positive results, the client reduced their original ad scale to one-seventh of the previous budget, entrusting DeepBI to manage all advertising activities.

Under DeepBI's four-layer AI funnel system, the sales continues to scale while maintaining a stable 20% ACOS, achieving both cost efficiency and sustainable growth.

ACOS Optimization Results

2.Sales Growth

With DeepBI's AI-driven ad plan, the client saw substantial sales surge.

Results

From June to October 2025, the seller's ad-driven sales rose rapidly, increasing from $2,980 to $13,759 per week, while ACOS steadily declined from 29.69% to around 20%.

This sustained improvement highlights how DeepBI's intelligent funnel system drives both scalable growth and lasting cost efficiency.

More importantly, DeepBI focuses on building long-term partnerships—helping sellers achieve not just short-term performance boosts, but continuous, data-driven growth that compounds over time.

Sales Growth Results

3.Traffic & Exposure: Capturing Competitor Market

Competitor ASIN Mining

DeepBI uses professional competitor analysis to identify ASINs related to the client's products and includes them in ad campaigns. This expands ad reach and captures competitor traffic, creating more sales opportunities.

Results

  • Competitor ASIN targeting brought in up to 2,458 traffic units through precise placements.
Competitor ASIN Traffic
  • Ad impressions increased by 462.74%, significantly enhancing campaign performance.
Ad Impressions Increase

4.Sustained & Stable Optimization

Results

Over the past month with DeepBI consistently maintained low ACOS levels, outperforming the client's original ad plan, with such a result, the client gradually reduced the original ad campaign. Deepbi automozation were stable, reliable, and long-lasting.

Sustained Optimization Stable Performance

5.Summary

When the lighting brand joined DeepBI in June 2025, its Amazon ads were running at a loss with an ACOS of 384% and no effective budget control.

After DeepBI's AI-driven four-layer funnel took over, campaigns were automatically restructured, reallocating spend toward high-converting traffic sources.

Within months, ACOS stabilized around 20% and ad-driven sales increased by more than 250%, transforming ad spend from unprofitable to sustainable growth.

6.Start Your Growth Journey with DeepBI

DeepBI continues to serve as a long-term optimization partner, driving consistent efficiency and scalable performance through real-time data intelligence.

Why not see the results for yourself? let AI take over your Amazon advertising and experience measurable growth from day one. First month for only $15.

Contact us today to discover how DeepBI can transform your ad performance.