If your MANUAL ads are showing an 'incomplete' status, it is typically related to the data attribution delay phenomenon common with Amazon Ads.
Explanation of Ad Attribution Delay
The performance metrics for Amazon Ads, such as rankings, impressions, traffic allocation, and conversion attribution, usually do not fully materialize within a few hours. This means that after an ad is launched, the clicks and conversions it generates may take some time to be fully attributed to the corresponding ad campaign.
Impact of Data Latency
This data latency can result in real-time ad data not fully reflecting the actual current performance. Frequent adjustments made based on short-term, incomplete data may not accurately reflect true market trends and could even affect the stability of ad performance.
Summary
Therefore, an ad displaying as 'incomplete' likely indicates that the data has not yet been fully attributed, rather than the ad itself not functioning correctly.